The 2022 Qatar World Cup has officially kicked off, and the popularity of events related to the event continues to increase.
The latest data shows that in the latest week, the sales of World Cup collection commemorative football and commemorative coins increased by more than 100% month-on-month. At the same time, the passion of watching the World Cup at home has become spiritual food that inspires the soul, and the sales of decorations related to the World Cup atmosphere increased by more than 80% month-on-month, and the sales of glasses and wine utensils increased by more than 30% year-on-year.
While sharing the highlights of the game, the majority of fans also posted their viewing equipment on social platforms, driving the hot sales of World Cup peripheral products. Among them, the World Cup FIFA genuine collection commemorative football and commemorative coins are particularly popular, with sales increasing by more than 100% in the past week.
Although you can't go to the scene to feel the intense match, the atmosphere of watching the game is not less. In order to create an immersive atmosphere to watch the game, many fans have purchased World Cup-related decorations for home decoration. The data shows that the sales of World Cup atmosphere-related decorations have increased by more than 200% in the past week, and products such as 2022 World Cup decoration sets and window stickers have been popular among consumers.
The World Cup and beer have always been the best CP, and "drinking beer while watching the ball" has also become a viewing posture for all the time. Under the trend of watching the ball at home, glasses and wine ware categories are hot sellers, and sales have increased by more than 50% month-on-month in the past week, especially beer glasses and whiskey glasses have become the focus of consumer purchases. In addition, the World Cup IP authorized derivatives of water cup brands, such as thermos cups, glasses, mugs, etc., have also shown a continuous growth trend since November 20.
